ForTheGirl – Girlguiding’s New Campaign

Girlguiding recently launched the campaign ForTheGirl.

ForTheGirl is on YouTube and was shown in cinemas at the Girlguiding Screening of Beauty and the Beast recently.

If you have never been a part of Girlguiding you might not know what it’s all about.

If you were a part of Girlguiding years ago you might think it’s all about loving God and worshipping the Queen.

Things have changed.

Girlguiding has changed.

We still sing the same song at the start (it did change a few years ago) but Girlguiding is different.

Which is where Forthegirl comes in.

Girlguiding to me is recognising each girl is different. Each girl has strengths that others don’t. It’s about inspiring girls to do good things, to be the best they can be. To have fun. To work through their Brownie Adventures and have them come to me telling me they have done some badges on their own.

I want to inspire the girls we work with, and for them to make me proud because they’ve done it on their own. Every time a girl comes to me and says they’ve done a badge I’m delighted.

Which I’d say is the message in ForTheGirl. There’s so much more though.

I want each girl to do their best and have a brilliant time.

Having said that, getting 30 girls aged 7, 8 and 9 to listen can be difficult. But then it’s also challenging fun for the majority of the time too. I come out of a meeting buzzing with ideas for the next one.┬áHearing their voices and ideas is inspiring and gives us ideas in return.

I want to work with 30 confident girls who can turn around and say “this girl can”.

Because that’s it. We’re ForTheGirl. Each girl deserves a voice and to be heard.

I like to think Girlguiding is doing that.

Later this year Girlguiding is going to be doing a campaign to take on more volunteers as leaders. I made the step up last year after helping at Rainbows for two years. We all make a difference.

Read more at Girlguiding.

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