Dear H&M

I love you. You make really nice clothes for my little girl – and that’s what she is, a little girl. Please don’t think you exclusively have my love, but this week you do.

While I’ll still wince inside as I see your stores with their blues and greens and browns to one side, and sparkles, princesses, pink and sequins to the other, the other day I was happy to see a section which appeals to both genders (even if it was tucked over in the boys section a teeny bit more).

Since we received your last catalogue H has had her eye on a Brazil football shirt. What I love the most about that page in the catalogue is there are boys and girls wearing the shirts – it isn’t exclusively male (as of course football isn’t).

H has been having football lessons for the last year – initially she was the only girl in her group but this last term she’s been with three others – and I think it’s great. Somehow in the last few weeks she’s telling me which toys are girls or boys ones, and is starting to notice it a lot more. It makes me sad, I’m not into labelling things by gender.

Seeing something which is inclusive for all makes me happy inside. Even my team (Tottenham) did the weirdest thing, making ‘Never Red’ shirts in pink – for girls. When I got my first Spurs shirt it was blue and white with just the badge on it, as I’m sure many other females did.

So thank you H&M for not dumbing down or pink-ing up the football shirts, and just making them the same for everyone. It makes me very happy. That and it being £5.99 which is a brilliant price!



H&M Football shirts for girls

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