ICE – Customer Rewards Programme

ICE works in much the same way as other loyalty programmes… with one major difference. The brands they work with are specifically chosen because the products and services are sustainable.

There are a wide variety of categories on ICE that should interest people from any walk of life, these include: travel, mother & baby, UK holidays, fashion & clothing and many others. Associated brands include big names such as Marks & Spencer and John Lewis.

ICE believe that sustainable choices should be rewarded and encouraged. To do this customers are given points for products purchased through the website, these vary depending on where you buy from.

I had never heard of ICE before, but was pleasantly surprised by the brand names that I recognised. I like their ethos and the fact that the website is easy to navigate and explore.

AkaMuti-Bottom-Butter-300x225I shopped with EthicalBabe, the products here are organic and natural, ethical and environmentally friendly. I spent quite a bit of time on here, simply because it was a pleasure to have a look around. Everything was easy to find with the help of clearly laid out sections and there was a handy search bar, if in doubt! Points awarded vary depending on where you shop. At the time of purchase 15 points are given for every £2 spent at EthicalBabe, which is pretty generous, especially compared to other loyalty programmes.


I ordered a wooden toy musical set (£14.50 for xylophone, two jingle bells and two castanets) and the Akamuti baby bottom butter (£8.99 for 60ml). I was very impressed at the speed of delivery as I received these items the next day. My son Jacob had a lot of fun with the instruments (even though he wasn’t quite sure how to use them!), and I love the bottom butter. Yes the bottom butter does seem pricey but it smells divine, a little goes a long way and it is refreshing to look at a list of ingredients and actually know what they all mean! Standard delivery for EthicalBabe is £3.95, though as your order gets heavier the price goes up, however you also have the option of picking up from their London store for free if you live local enough.



When ordering from this site I got a little confused on how to use my ICE points. On going back to the ICE site there was a foolproof step-by-step guide on how to spend them, which I was really impressed by, and made life a lot easier.

ICE is a cleverly thought out site, with some excellent brands attached. I would recommend anyone to take a peek!

I was provided with credit to place an order at Ice – all opinions are her own and unbiased.

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