Mum’s the Word with Tilda

Tilda Pure Basmatic World Food ProgrammeTilda Rice is encouraging mums to help mums around the world with it’s partnership with the UN World Food Programme.They’ve recently launched the Mums Helping Mums campaign which will benefit WFP’s Mother and Child nutrition programmes over the next three years.From April to July the Mums Helping Mums logo will feature on Tilda’s Pure Basmati 1kg packs, and every pack sold Tilda will provide one nutritious meal to a new or expectant mum.The Tilda Pure Basmati Mums Helping Mums pack is available in all major supermarkets priced from £4.49.About Tilda

Tilda Pure Basmati is the UK’s number one Basmati brand by volume and value. With over 40 years of experience in buying, importing and selling the highest quality Pure Basmati Rice, it’s a name that you can trust.

Tilda has a wide range of products ranging from Pure Basmati Dry Rice through to Tilda Steamed Basmati, available in a wide variety of flavours.

Basmati remains at the heart of Tilda and the company is committed to preserving the authenticity of the grain. It refuses to blend with inferior grains, carefully removes broken grains, DNA tests every batch, consistently ages the rice for at least 9 months and works hand-in-hand with the farming community to ensure the quality of the final product.

Tilda remains a family business, employing over 200 people in the UK, and is proud of its reputation for uncompromising quality and commitment to sustaining the legendary status of Basmati.

About World Food Programme

WFP is the world’s largest humanitarian agency fighting hunger worldwide. Each year, on average, WFP feeds more than 90 million people in more than 70 countries.

WFP provides RSS feeds to help journalists keep up with the latest press releases, videos and photos as they are published on For more details see: 

About the Mother & Child Nutrition Campaign

Scientists now know that malnutrition in the first two years of life (the first 1,000 days from conception) can affect mental and physical development into adulthood. Undernourished children are more likely to get sick, have trouble concentrating in school, and may earn less as adults.Mothers who were undernourished as girls are 40 percent more likely to give birth to children who do not survive to age five. And malnourished mothers are more likely to die in childbirth. This is called inter-generational undernutrition – a cycle that’s hard to break.WFP provides good, nutritious food and specialized nutrition products to pregnant women and young children, to ensure that whole families reach their physical and mental potential. And pass on a good start in life – to the next generation.

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