We’re BookTrust bloggers, and have some exciting news to share! Jo Frost of Supernanny fame has been revealed as their new celebrity ambassador and a new campaign Bath Book Bed has been launched.
Bath Book Bed is a new campaign from the BookTrust which is designed to help us parents settle our children into routines at night time by keeping it simple – child has a bath, you read a book together, put child to bed and hopefully they’re settled and will drift off to sleep!
Jo Frost, who has starred in a variety of television shows including Supernanny, Family Matters, and her newest show, Jo Frost: Nanny on Tour, agreed to become an ambassador for BookTrust after following their work for many years and strongly believing in the charity’s mission to inspire every child to read confidently.
Jo said: “I have found during my 20 years in childcare that when children are read to it can have a wonderful calming effect on them. Reading doesn’t just give children a head-start in learning; the ritual of sharing a story and providing special time for parents and carers to build a strong and loving relationship with their child is vital.
“I believe every childhood should be enriched by books – that’s why I’m looking forward to working with BookTrust to ensure all children get to experience the joy of a story.”
Diana Gerald, BookTrust Chief Executive said: “Reading changes lives. Books bring knowledge and reading develops empathy. It can help children who are going through difficulties – whether it’s by reading about people in similar circumstances, or simply escaping into another world. We want families everywhere to prioritise books and reading, even if they’re not confident readers themselves. It’s such an easy way to make huge difference to your child’s future. By working with Jo Frost we know we will be able to spread this message to even more families and support them to read with their children.”
Jo Frost is the most recognisable and trusted parental expert and family advocate worldwide. With over 20 years in childcare, beginning her career as a professional sole-charge nanny, she has honed her successful methods of child-rearing with hands-on, real-life experience.
For more information about Bath Book Bed, head over to the BookTrust site where there’s loads of information and you can sign up to take part!