Genes for Jeans day 2012

Jeans for Genes Day takes place on Friday 5th October 2012. The charity’s target for this year is £2.5 million, and it’s a simple idea – on Jeans for Genes Day people leave their suits and uniforms at home and wear their jeans to work or school in return for a donation. (hey, we did this in the Brownies in the 1970’s on non-uniform day!)

Jeans for Genes Day raises money for Genetic Disorders UK which aims to raise money to provide vital care and support for individuals and families with genetic disorders. In 2012, twenty three charities will benefit from the funds raised.

Elen Rivas and Ben & Holly Genes for JeansThis year, celebrity mum Elen Rivas joins Ben and Holly (from Ben and Holly’s Little Kingdom, of course), as well as children from Peques 1 Nursery in Fulham to kick-start a nursery school campaign for this year’s Jeans for Genes Day. To help raise money there’ll be exclusive Ben & Holly zip pulls for sale in the UK. Elen is also going to be judging a nationwide competition with participating nurseries to find the best denim dress and denim trousers designed by pre-schoolers for Ben and Holly themselves.Ben & Holly denim for Genes for Jeans

The exclusive zip pulls come in four Ben & Holly related designs featuring Ben Elf, Princess Holly, Nanny Plum and Gaston the Ladybird. The range is now on sale at the official online store: and will be available from selected UK retailers. All proceeds generated from the sale of the zip pulls will go direct to Genetic Disorders UK, the charity that brings you Jeans for Genes Day.

Ben & Holly zip pulls for Genes for JeansFor more information on Jeans for Genes Day or to request a free fundraising pack please visit or call Freephone 0800 980 4800. To find out more about Ben and Holly’s Little Kingdom, please go to,